When Honda released the Honda Fit they turned to IAC Advertising Solutions to help them raise awareness for the new model. We worked with the reputable automotive provider to develop a unique and engaging online scavenger hunt sweepstakes that would resonate with a young, hip audience.

This promotional campaign integrated the relevant IAC sites Citysearch, Evite, liveDaily, and Ticketmaster. Users searched for "key code clues" on each of these sites to reveal the new Honda Fit automobile and to register for the sweepstakes giveaway. This campaign was both viral and interactive while also building awareness for the Honda Fit.

Users reached the scavenger hunt via banner ads. Upon completing the scavenger hunt, users were given the chance to enter the sweepstakes.