To help Bacardi promote “the original Bacardi Mojito,” and make it top-of-mind with consumers during the summer party season, we leveraged Evite and Citysearch–two sites that are top Web destinations for consumers planning parties and/or socializing out of the home.

This 2008 OMMA award-winning banner gadget delivered a dynamic, fully integrated, cross-site experience to users–from within an ad unit.

And, when users engaged with content in one of the Evite (host a mojito party) or Citysearch (find the best mojito in your area) tabs, they were sent to those sites, where the landing page was roadblocked with Bacardi Mojito branding.

On Evite, users could create Bacardi-branded invitations to invite their friends, further spreading the word about the original Bacardi Mojito.