Evite was a natural fit for this campaign in terms of aligning with Hpnotiq's objective to reach women as they celebrate special occasions.  In order to meet the client’s needs IAC Advertising developed an integrated campaign that included the following components:

Custom Evite with Countdown Clock Widget. The countdown clock widget is the crux of the campaign. It is incorporated as the main image of the custom Evite and allows hosts to set the clock to countdown to the date and time of their party. Guests, in turn, can “grab” the widget and place in on a social networking site such as Facebook – enabling Hpnotiq to put its brand not only in front of party hosts and guests, but also the extended audience of the party goers’ social network friends.

Evite/Framed Response Page (FRP). The FRP encourages further engagement with Hpnotiq by driving users directly to the Hpnotiq website after they RSVP to an Evite in the Girls Night or Bachelorette Party categories. The FRP provides 100% view through!   

Entertaining Integration – Girls Night Out. Hpnotiq ads roadblock this section of Evite. In addition, Hpnotiq drink recipes are featured within the “drinks” tab.

Evite/Category Package. The Evite category packages give Hpnotiq high visibility and ownership of the Girls Night and Bachelorette Party categories. In these highly relevant categories, Hpnotiq owns the 728x90 and the 160x600 that surround those Evites as well as the 300x250 in the email reminder and the Framed Response Page.