When Hyundai introduced the Sonata 2007, they wanted to launch an online program that played off of their “Rethink” campaign.

We responded by creating a “Rethink the Possibilities” city guide. The microsite featured local Citysearch content, a module for finding concert tickets on Ticketmaster and a link to Evite.

In addition to reinforcing Hyundai’s brand initiative, the site prominently featured Hyundai branding, a Find a Dealer module and a “Rethink Vacation” sweepstakes -- providing users with a reason to frequently return to the site.