Malibu wanted a custom template that would compliment their “Get Your Island On” campaign. The look and feel needed to speak to the relaxed vibe that Malibu Rum can bring to any party. The template ran in a variety of relevant categories such as Guys Night, Girls Night, Night on the Town and Happy Hour. In addition, custom host tips were created for each categories. The customized tips allowed Malibu to send a targeted message to hosts based on the type of party they were throwing.