IAC Advertising Solutions created an integrated campaign for P&G that enabled the reputable CPG provider to raise awareness for the Tide to Go products – while also reaching users who are in the midst of planning for various events, and reminding them that stains can be a real source of embarrassment when in social situations.

To tie this concept together, we created a landing page that featured a Tide to Go sweepstakes along with modules and links to the relevant IAC sites: Match.com, Citysearch and Evite. In addition, the Evite module contained links to Tide to Go custom Evites that IACAS created for P&G.

All three sites were a perfect fit for this campaign as they all pertain to various types of socializing and event planning.