Samsung was looking to promote the launch of its new Samsung Instinct phone as well as raise awareness of Samsung Mobile. 

To achieve this goal, IACAS created a Banner Gadget that incorporated the IAC sites Evite, Citysearch and Match.com. The Banner Gadget showed users that these 3 prominent properties, when combined with the Samsung Instinct, make it easy to connect with people (Evite), play (Citysearch) and follow their instincts (Match.com). Samsung Instinct branding and messaging, along with a link to the product website, was incorporated throughout all 3 tabs.

In addition, we created a variety of custom Evite templates that were accessible from Evite as well as within the Evite tab of the Banner Gadget.