Leveraging the power of one of our most well-known brands, Match.com, we created a demographically-targeted microsite that built awareness for the Schick® Quattro® for Women™. Co-branded offline events further spread the word face-to-face with consumers in key markets.

Girl’s Guide to Dating connected Schick's brand message with their target audience and introduced them to Juliette, the user’s “faithful guide to dating” who provided valuable tips and advice via video clips and brief articles.

The site also incorporated:

This site/campaign was nominated for a 2007 OMMA award.