T-Mobile was looking for big ideas that would help them close the gap between perception and the reality of T-Mobile coverage.

IAC Advertising Solutions rose to the challenge by creating a Banner Gadget that prominently featured T-Mobile branding and messaging, while also incorporating the relevant IAC properties: Citysearch, Ticketmaster and Evite. A Tell-a-Friend feature was also included.

We took the Banner Gadget a step further and created an online Hub which provided a central location for all of the features and functionality that resided within the Banner Gadget. The Hub also enabled T-Mobile to further promote the brand and provide users with access to additional features such as a store locator.

In addition, the Hub provided a destination that users could direct friends to when using the Tell-A-Friend functionality.