To raise awareness and generate excitement for Universal’s Feb. 14, 2008 release of the romantic comedy Definitely Maybe, we created a co-branded splash page/hub where users could:

• Plan a “movie night” via Evite
• Find a movie date via Match.com
• Find a restaurant to go to before or after the movie via Citysearch
• Go to the official Definitely Maybe site to watch the trailer

The splash page appeared when users responded to or created an invitation in relevant categories like Movie/TV Night, Girls' Night, or Night on the Town.