IAC Advertising Solutions created a Holiday Shopping Guide for Visa to help shoppers find the perfect gifts. The Guide helped Visa increase brand retention by incorporating prominent messaging around the Visa gift card.

The focus of the site was a Holiday Shopping Giveaway sweepstakes– visitors could enter a chance to win a $5,000 Visa Gift card.

In addition, IAC leveraged its premium brand, Citysearch, to provide additional content and brand equity to the site. Citysearch editorial content and Insider Lists containing user generated information were integrated to provide relevant information and give users a reason to visit the site repeatedly.