Submitted by IACdevelopment on October 21, 2008 - 01:00
in
Evite Homepage Takeover
Evite Homepage Takeover
Custom Invitation
Custom Invitation
Splash Page
Splash Page
Walt Disney Studios Home Entertainment
Tinker Bell DVD

Disney was looking for an out-of-the-box solution that would grab the attention of Evite users on the days surrounding the launch of their first-ever Tinker Bell movie DVD.

The “twinkle” in our creative solution was a never-been-done, launch-day homepage takeover–in which the iconic Tinker Bell flew out of the ad unit and across the homepage.

The perfect companions to this exciting execution included:

Two custom Evite invitations (1 animated, 1 static) within relevant Kids' Birthday and Halloween for Kids event categories.
A custom Tinker Bell landing page that ran on Evite’s Framed Splash Page (FSP)–the page that loads immediately after a guest responds to an invitation or the host sends her invitation.

Solutions
BannerCustom Evite
Evite Landing PageHomepage Takeover