To see this newsletter as a web page, go to www.iacadvertising.com/newsletter/08/may/
Quick Byte: A newsletter from IAC Advertising Solutions: May 2008
RealEstate.com
Reach Big Spending Home Buyers

Did you know that 6 in 10 recent home buyers took on home improvement projects within the first three months of their home purchase?

And their most commonly purchased items include appliances, telecommunications, furniture, and home improvement products and services. On average, new home owners spend $4,350 within the first three months after purchase, with repeat buyers spending more than first-time buyers.1

Leverage one of IAC Advertising Solutions newest properties, RealEstate.com, to reach these highly-engaged, in-market consumers.

RealEstate.com is a trusted resource for first-time home buyers and seasoned flippers, guiding users through the entire property-buying experience with indispensible tools and information including:

  • Property Listings
  • Online Valuation Tools
  • Market Analysis
  • Financing Guides
  • Decorating Ideas
  • Remodeling Trends

This just in: RealEstate.com brings home the gold in Hermes Creative Awards design competition for Best Overall Web-Design.
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For a limited time, IAC Advertising Solutions is offering introductory packages at special rates*
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QUICK HITS PACKAGE 1
  • ROS Standard Media
  • 160x600: 1,600,000 imps
  • 300x250: 1,300,000 imps
 QUICK HITS PACKAGE 2
  • ROS Standard Media
  • 160x600: 2,000,000 imps
  • 300x250: 1,650,000 imps
  • 728x90: 800,000 imps

Reach consumers as they make some of the biggest purchases of their lives. Contact your sales rep today to learn more about Realestate.com.

*Package cannot be combined with any other RealEstate.com packages. Opportunity only available to first-time advertisers; mortgage lenders are not eligible.

Quick Byte Poll

What is your dream home?

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More than 2 million MLS home listings

10 million page views per month

15 pages viewed per visitor

48% earn $75K+ annually

Low duplication w/other real estate sites2


Ad opportunities: Standard units and roadblocks

To learn more, contact your sales rep or go to: www.iacadvertising.com/realestate

Visit RealEstate.com
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Newbie 23/6 was nominated for a Webby Award for their SwiftKids for Truth video series in the Comedy: Long Form or Series subcategory. Check out the videos.

1 2007 NAR Profile of Buyers’ Home Features Preferences
2 Duplication with Realtor.com, Yahoo! Real Estate, AOL Real Estate, MSN Real Estate and Homegain.com ranges from 8 - 48%, comScore Media Metrix March 2008
3 comScore Media Metrix March 2008
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For more information on other offerings from IAC Advertising Solutions go to iacadvertising.com.
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