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Quick Byte: A newsletter from IAC Advertising Solutions: October 2008
SPOTLIGHT: OMMA WINNER!

It’s no surprise to find Gene Simmons, top-shelf liquor, and rock and roll in the same category—as finalists in this year’s OMMA Awards in Online Advertising Creativity/Standard Flash or Rich Media Banner.

But the big winner is the Bacardi Mojito Banner Gadget, created by IAC Ad Solutions’ acclaimed in-house design agency. (IAC/AS was an OMMA finalist in 2007 for the Schick® QuattroTM Girls’ Guide to Dating microsite.)

Try it now!

Try it now!

Recognized for its “outstanding strategic and creative execution,” the Bacardi Mojito Banner Gadget promoted the brand while leveraging partnerships with Evite and Citysearch—IAC online destinations that are top of mind for socially active consumers.

The multi-tab Flash unit beat out thousands of entries to be named a finalist. And for good reason. As the centerpiece of the campaign, the gadget enabled Bacardi to deliver a fully integrated, cross-site experience to users without a microsite.

Click here to learn how you can leverage IAC/AS to drive brand engagement with active consumers or call Dean Lucente, IAC/AS VP Sales, at 212-404-1050.

As a marketing professional, you're receiving this snapshot of new, exciting IAC opportunities to leverage for your brand.
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Evite At A Glance

Wrap your message around all the action at Evite:

  • 18 million+ registered users
  • 6 million events per year
  • 200 million+ invitations sent per year
  • 54 million people attend Evite events each year
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Citysearch At A Glance

Join the conversation with our vibrant, engaged community.

  • 13 million+ monthly uniques
  • 52 million+ monthly page views
  • More than 2 million consumer views
  • TIME Magazine’s “Top 25 Sites We Can’t Live Without”

Source: internal data, 5/07–4/08; Evite database, 2007; Evite “Socializing Survey,” Lawrence Research Associates, 12/06. six-month average, comScore Media Metrix, January–June 2008; Citysearch internal data, 2008; TIME Magazine 2007.
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