Acura
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Acura: Advance Your Senses
Campaign: Advance Your Senses
Advertiser: American Honda Motor Co / Acura
Our Approach:
IAC Advertising Solutions was able to help Acura raise brand awareness and shift perception with target audience of women, ages 16 to 28.
We leveraged IAC’s premier online travel destination, Expedia, to develop the “Advance Your Senses”, microsite that focuses on unique and off the beaten path travel experiences. This highly interactive Flash site features exotic travel destinations provided by Expedia.com. New destinations are published weekly. To highlight the five senses, each trip contains multiple embedded, rich media hotspots which focus on each of the five senses (hotspots include video, audio and images). The site also contains links to relevant sections on Citysearch and a u-gen section where users can upload photos from their own travel adventures.
The site prominently features Acura branding and video.
See the site here.
Advertiser: American Honda Motor Co / Acura
Our Approach:
IAC Advertising Solutions was able to help Acura raise brand awareness and shift perception with target audience of women, ages 16 to 28.
We leveraged IAC’s premier online travel destination, Expedia, to develop the “Advance Your Senses”, microsite that focuses on unique and off the beaten path travel experiences. This highly interactive Flash site features exotic travel destinations provided by Expedia.com. New destinations are published weekly. To highlight the five senses, each trip contains multiple embedded, rich media hotspots which focus on each of the five senses (hotspots include video, audio and images). The site also contains links to relevant sections on Citysearch and a u-gen section where users can upload photos from their own travel adventures.
The site prominently features Acura branding and video.
See the site here.