Amex

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American Express: Out of the Blue

 

Campaign: Out of the Blue

Advertiser: American Express


Our Approach:
By leveraging Citysearch, IAC Advertising Solutions was able to create a variety of geo-targeted sites for key markets. Each site featured local American Express merchants, with a new offer presented each day. Users could print out and redeem the daily coupons with select American Express merchants.

The offers were showcased on a site that contained Citysearch branding, features and functionality.