Coffee Bean
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Destination sites, Hubs, and Sweepstakes |
CoffeeBean: The Coffee Bean Lounge
Campaign: The Coffee Bean Lounge
Advertiser: Coffee Bean
Our Approach:
IAC Advertising Solutions helped CoffeeBean promote their Ice Blended drink and make it the drink of the summer. We created The Coffee Bean Lounge, a highly interactive, co-branded microsite that was intended to drive users to Coffee Bean locations to try the Ice Blended drink.
The site targeted Citysearch and Evite audiences of socially active, affluent internet users. It contained a number of components to engage users and incent them to return to the site. Some of these features included: photo upload, mobile component with a “text coupon” feature, enter the “Caribbean or Cash Sweepstakes”, Tell a Friend, Store Locater and sign-up for the Coffee Bean newsletter.
Advertiser: Coffee Bean
Our Approach:
IAC Advertising Solutions helped CoffeeBean promote their Ice Blended drink and make it the drink of the summer. We created The Coffee Bean Lounge, a highly interactive, co-branded microsite that was intended to drive users to Coffee Bean locations to try the Ice Blended drink.
The site targeted Citysearch and Evite audiences of socially active, affluent internet users. It contained a number of components to engage users and incent them to return to the site. Some of these features included: photo upload, mobile component with a “text coupon” feature, enter the “Caribbean or Cash Sweepstakes”, Tell a Friend, Store Locater and sign-up for the Coffee Bean newsletter.