Ford Edge
Creative thinking. Compelling solutions.
Destination sites, Hubs, and Sweepstakes |
Ford Edge: Edge Vacation
Campaign: Ford Vacations with an Edge
Advertiser: Ford/Ford Edge
Our Approach:
Ford wanted to reach travelers looking for exciting vacations while capturing opt-in users who wanted more information on the Ford Edge Overview.
We created the "Vacations with an Edge" campaign which offered vacation package destinations, provided by Expedia, for an online promotion encouraging users to register for a chance to win a "Vacation with an Edge". The microsite provided details on multiple trip options, showing vacations in three brand-supporting categories: Excitement, Adventure and Relaxation.
Advertiser: Ford/Ford Edge
Our Approach:
Ford wanted to reach travelers looking for exciting vacations while capturing opt-in users who wanted more information on the Ford Edge Overview.
We created the "Vacations with an Edge" campaign which offered vacation package destinations, provided by Expedia, for an online promotion encouraging users to register for a chance to win a "Vacation with an Edge". The microsite provided details on multiple trip options, showing vacations in three brand-supporting categories: Excitement, Adventure and Relaxation.