Hyundai Sonata
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Hyundai Sonata: Rethink the Possibilities
Campaign: Rethink the Possibilities
Advertiser: Hyundai
Our Approach:
When Hyundai introduced the Sonata 2007, they wanted to launch an online program that played off of their “Rethink” campaign.
We responded by creating a “Rethink the Possibilities” city guide. The microsite featured local Citysearch content, a module for finding concert tickets on Ticketmaster and a link to Evite.
In addition to reinforcing Hyundai’s brand initiative, the site prominently featured Hyundai branding, a Find a Dealer module and a “Rethink Vacation” sweepstakes -- providing users with a reason to frequently return to the site.
Advertiser: Hyundai
Our Approach:
When Hyundai introduced the Sonata 2007, they wanted to launch an online program that played off of their “Rethink” campaign.
We responded by creating a “Rethink the Possibilities” city guide. The microsite featured local Citysearch content, a module for finding concert tickets on Ticketmaster and a link to Evite.
In addition to reinforcing Hyundai’s brand initiative, the site prominently featured Hyundai branding, a Find a Dealer module and a “Rethink Vacation” sweepstakes -- providing users with a reason to frequently return to the site.