Knocked Up
Creative thinking. Compelling solutions.
Destination sites, Hubs, and Sweepstakes |
Universal: Knocked Up
Campaign: Knocked Up
Advertiser: Universal Pictures
Our Approach:
IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.
The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.
Advertiser: Universal Pictures
Our Approach:
IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.
The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.