Land Rover
Creative thinking. Compelling solutions.
Destination sites, Hubs, and Sweepstakes |
Land Rover: Sophisticated City Guide
Campaign: Sophisticated City Guide
Advertiser: Land Rover / Land Rover LR2
Our Approach:
IAC Advertising Solutions was able to help Land Rover gain visibility and reach their target audience via the IAC sites Citysearch.com, Evite.com and Ticketmaster.com.
We created the Sophisticated City Guide microsite, an integrated urban directory featuring content from 19 of Citysearch's most popular markets along with nightlife tips from Evite and event information from Ticketmaster. A sweepstakes was used to bring additional traffic to the microsite, which prominently featured Land Rover images, links to a dealer locater and a build-your-own LR2 tool.
Advertiser: Land Rover / Land Rover LR2
Our Approach:
IAC Advertising Solutions was able to help Land Rover gain visibility and reach their target audience via the IAC sites Citysearch.com, Evite.com and Ticketmaster.com.
We created the Sophisticated City Guide microsite, an integrated urban directory featuring content from 19 of Citysearch's most popular markets along with nightlife tips from Evite and event information from Ticketmaster. A sweepstakes was used to bring additional traffic to the microsite, which prominently featured Land Rover images, links to a dealer locater and a build-your-own LR2 tool.