Match Quattro
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Schick: Quattro for Women, Girls Guide to Dating
Campaign: Schick Girls Guide to Dating
Advertiser: Schick® / Schick® Quattro® for Women™
Our Approach:
IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite that built awareness for the Schick® Quattro® for Women™.
The site focused on women's dating in order to connect with Schick's target audience through brand association and sponsorship. A number of interactive components were integrated into the site including Juliette, the site’s host. Through a number of brief video clips, Juliette provided dating tips and advice and served as the user’s “faithful guide to dating”. The site also incorporated a mobile component, a sweepstakes, a game and viral components.
In addition, the site contained relevant modules such as Ticketmaster (buy tickets to a fun event to take a date) and Citysearch (find the best date spots in your city). Content from Match.com’s online magazine, Happen, was also integrated into the site to further connect with this audience.
Offline events in key markets were also integrated into the campaign to generate additional awareness.
This site/campaign was nominated for a 2007 OMMA award.
Advertiser: Schick® / Schick® Quattro® for Women™
Our Approach:
IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite that built awareness for the Schick® Quattro® for Women™.
The site focused on women's dating in order to connect with Schick's target audience through brand association and sponsorship. A number of interactive components were integrated into the site including Juliette, the site’s host. Through a number of brief video clips, Juliette provided dating tips and advice and served as the user’s “faithful guide to dating”. The site also incorporated a mobile component, a sweepstakes, a game and viral components.
In addition, the site contained relevant modules such as Ticketmaster (buy tickets to a fun event to take a date) and Citysearch (find the best date spots in your city). Content from Match.com’s online magazine, Happen, was also integrated into the site to further connect with this audience.
Offline events in key markets were also integrated into the campaign to generate additional awareness.
This site/campaign was nominated for a 2007 OMMA award.