McDonalds Dollar Menu
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McDonalds: Dollar Menu
Campaign: Dollar Menu
Advertiser: McDonald’s
Our Approach:
With more than 30,000 local restaurants serving 52 million people in more than 100 countries each day, McDonald’s is the leading global service retailer. IAC Advertising Solutions helped this quick food service leader create awareness for their Dollar Menu through a microsite that focused on city life and leveraged Citysearch content. All of the features and components of the site tied back to the theme of getting the most out of your city without breaking the bank.
Advertiser: McDonald’s
Our Approach:
With more than 30,000 local restaurants serving 52 million people in more than 100 countries each day, McDonald’s is the leading global service retailer. IAC Advertising Solutions helped this quick food service leader create awareness for their Dollar Menu through a microsite that focused on city life and leveraged Citysearch content. All of the features and components of the site tied back to the theme of getting the most out of your city without breaking the bank.