Ponds Dating Over 40
Creative thinking. Compelling solutions.
Destination sites, Hubs, and Sweepstakes |
Ponds: Dating Over 40
Campaign: New Rules for Dating Over 40
Advertiser: Ponds
Our Approach:
IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite. The site focused on women over 40 who have recently found themselves back in the dating scene. Content from Match.com’s online magazine, Happen, was integrated into the site to further connect with this audience and raise brand retention of Ponds. To encourage users to engage with site and return frequently, a sweepstakes and game were also included along with a Match.com module.
Advertiser: Ponds
Our Approach:
IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite. The site focused on women over 40 who have recently found themselves back in the dating scene. Content from Match.com’s online magazine, Happen, was integrated into the site to further connect with this audience and raise brand retention of Ponds. To encourage users to engage with site and return frequently, a sweepstakes and game were also included along with a Match.com module.