Sears
Creative thinking. Compelling solutions.
Destination sites, Hubs, and Sweepstakes |
Sears: Summer Family Fun Guide
Campaign: Sears Summer Family Fun
Advertiser: Sears
Our Approach:
IAC Advertising Solutions helped Sears increase targeted web traffic for a summertime product promotion through the Summer Family Fun Guide. The microsite incorporated promotional content from Sears with direct links to featured summer product categories on the retailer’s web site.
Users could also create invitations and get party tips from Evite.com, in addition to registering for a Sears Summer Gift Card Giveaway promotion.
Advertiser: Sears
Our Approach:
IAC Advertising Solutions helped Sears increase targeted web traffic for a summertime product promotion through the Summer Family Fun Guide. The microsite incorporated promotional content from Sears with direct links to featured summer product categories on the retailer’s web site.
Users could also create invitations and get party tips from Evite.com, in addition to registering for a Sears Summer Gift Card Giveaway promotion.