The Holiday
Creative thinking. Compelling solutions.
Destination sites, Hubs, and Sweepstakes |
Universal: The Holiday
Campaign: The Holiday
Advertiser: Sony Pictures
Our Approach:
IAC Advertising Solutions helped Sony Pictures promote the release of this fun romantic comedy. IAC’s, Match.com clearly integrated well with the movie’s theme. But IAC/AS took it a step further with a custom promotional campaign with a sweepstakes . The sweeps theme was focused on reconnecting with someone you met online. Users submitted a short essay on how they connected with someone online.
The microsite also featured a movie trailer, and a movie synopsis, and a Match.com advertorial that linked to Match.com.
Advertiser: Sony Pictures
Our Approach:
IAC Advertising Solutions helped Sony Pictures promote the release of this fun romantic comedy. IAC’s, Match.com clearly integrated well with the movie’s theme. But IAC/AS took it a step further with a custom promotional campaign with a sweepstakes . The sweeps theme was focused on reconnecting with someone you met online. Users submitted a short essay on how they connected with someone online.
The microsite also featured a movie trailer, and a movie synopsis, and a Match.com advertorial that linked to Match.com.