My Boys
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TBS: My Boys My City
Campaign: My Boys My City
Advertiser: TBS / My Boys
Our Approach:
IAC Advertising Solutions was able to help TBS raise awareness for the season 2 premiere of its My Boys series by leveraging Citysearch to deliver geo-targeted sites for 10 key markets. In addition, each of the show’s key characters provided recommendations for their favorite hotspots in each of these markets – making the site personable and also giving the users an opportunity to identify with each character.
In addition, the site contained video clips of the show, tell a friend link and a link to the show’s official site.
Advertiser: TBS / My Boys
Our Approach:
IAC Advertising Solutions was able to help TBS raise awareness for the season 2 premiere of its My Boys series by leveraging Citysearch to deliver geo-targeted sites for 10 key markets. In addition, each of the show’s key characters provided recommendations for their favorite hotspots in each of these markets – making the site personable and also giving the users an opportunity to identify with each character.
In addition, the site contained video clips of the show, tell a friend link and a link to the show’s official site.