IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite. The site focused on women over 40 who have recently found themselves back in the dating scene. Content from Match.com’s online magazine, Happen, was integrated into the site to further connect with this audience and raise brand retention of Ponds. To encourage users to engage with site and return frequently, a sweepstakes and game were also included along with a Match.com module.

TLC was looking to promote the January 2009 Miss America pageant along with their reality show, Countdown to the Crown. They wanted a custom Evite that would highlight each of the contestants while also being somewhat interactive. IACAS collaborated with TLC and Evite to deliver a never-been-done before Evite design. The flash design rotated through pictures of each contestant. In addition, an interactive poll was included beneath the contestant images in which users could vote for the Miss America event they most looked forward to watching. After respondin