Dasani, a bottled water provided by Coca-Cola is already a well-known brand. When they launched Dasani Sensations, they wanted an online program to compliment their offline print campaign.

IAC Advertising Solutions helped Sears increase targeted web traffic for a summertime product promotion through the Summer Family Fun Guide. The microsite incorporated promotional content from Sears with direct links to featured summer product categories on the retailer’s web site.

Users could also create invitations and get party tips from Evite.com, in addition to registering for a Sears Summer Gift Card Giveaway promotion.

When Hyundai introduced the Sonata 2007, they wanted to launch an online program that played off of their “Rethink” campaign.

We responded by creating a “Rethink the Possibilities” city guide. The microsite featured local Citysearch content, a module for finding concert tickets on Ticketmaster and a link to Evite.

When Honda released the Honda Fit they turned to IAC Advertising Solutions to help them raise awareness for the new model. We worked with the reputable automotive provider to develop a unique and engaging online scavenger hunt sweepstakes that would resonate with a young, hip audience.

IAC Advertising Solutions helped Dasani build brand retention with a young, hip audience by developing a one-stop music resource guide for: 
 

• Finding music tickets on Ticketmaster.
• Accessing a news feed to daily music news articles from LiveDaily.
• Accessing venue lists for the best spots to hear music, provided by Citysearch.
• Using Evite to invite friends to a concert.
  
  The site also incorporated Dasani branding and creative throughout.  

IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.

The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.

To help build awareness for the release of Fever Pitch, IAC Advertising Solutions created a microsite that featured the romantic comedy and incorporated three of IAC’s premium sites - Match.com, Evite and Citysearch - to help girls and guys plan the ultimate movie night.

To help Bacardi promote “the original Bacardi Mojito,” and make it top-of-mind with consumers during the summer party season, we leveraged Evite and Citysearch–two sites that are top Web destinations for consumers planning parties and/or socializing out of the home.

This 2008 OMMA award-winning banner gadget delivered a dynamic, fully integrated, cross-site experience to users–from within an ad unit.

IAC Advertising Solutions created an integrated campaign for P&G that enabled the reputable CPG provider to raise awareness for the Tide to Go products – while also reaching users who are in the midst of planning for various events, and reminding them that stains can be a real source of embarrassment when in social situations.