Dasani, a bottled water provided by Coca-Cola is already a well-known brand. When they launched Dasani Sensations, they wanted an online program to compliment their offline print campaign.

To help Chili’s build awareness with a young, hip audience, we developed a one-stop music resource guide. The microsite enabled users to find music tickets on Ticketmaster, access daily music news articles from LiveDaily, and featured a module to find your perfect music match by searching for people with the same musical taste on Match.com.

The site also prominently featured the restaurant’s branding and a Chili’s video.

IAC Advertising Solutions was able to leverage one of IAC’s most reputable brands, Match.com, to deliver a demographically-targeted microsite. The site focused on women over 40 who have recently found themselves back in the dating scene. Content from Match.com’s online magazine, Happen, was integrated into the site to further connect with this audience and raise brand retention of Ponds. To encourage users to engage with site and return frequently, a sweepstakes and game were also included along with a Match.com module.

IAC Advertising Solutions helped Universal Pictures raise awareness for the release of Knocked Up through an integrated microsite that incorporated three of IAC’s premium sites: Match.com, Evite and Citysearch to help viewers plan the ultimate movie night out.

The site also included a sweepstakes, a movie trailer and an “about the film” blurb to help further generate buzz and drive ticket sales.

IAC Advertising Solutions helped Sony Pictures promote the release of The Holiday, a fun romantic comedy. IAC’s, Match.com clearly integrated well with the movie’s theme. But IACAS took it a step further with a custom sweepstakes . The sweeps theme was focused on reconnecting with someone you met online. Users submitted a short essay on how they connected with someone online.

The microsite also featured a movie trailer, a movie synopsis, and a Match.com advertorial that linked to Match.com.

To help build awareness for the release of Fever Pitch, IAC Advertising Solutions created a microsite that featured the romantic comedy and incorporated three of IAC’s premium sites - Match.com, Evite and Citysearch - to help girls and guys plan the ultimate movie night.

IAC Advertising Solutions created an integrated campaign for P&G that enabled the reputable CPG provider to raise awareness for the Tide to Go products – while also reaching users who are in the midst of planning for various events, and reminding them that stains can be a real source of embarrassment when in social situations.

Samsung was looking to promote the launch of its new Samsung Instinct phone as well as raise awareness of Samsung Mobile. 

To raise awareness and generate excitement for Universal’s Feb. 14, 2008 release of the romantic comedy Definitely Maybe, we created a co-branded splash page/hub where users could:

• Plan a “movie night” via Evite
• Find a movie date via Match.com
• Find a restaurant to go to before or after the movie via Citysearch
• Go to the official Definitely Maybe site to watch the trailer