IAC Advertising Solutions helped Sony Pictures promote the release of The Holiday, a fun romantic comedy. IAC’s, Match.com clearly integrated well with the movie’s theme. But IACAS took it a step further with a custom sweepstakes . The sweeps theme was focused on reconnecting with someone you met online. Users submitted a short essay on how they connected with someone online.

The microsite also featured a movie trailer, a movie synopsis, and a Match.com advertorial that linked to Match.com.