Dasani, a bottled water provided by Coca-Cola is already a well-known brand. When they launched Dasani Sensations, they wanted an online program to compliment their offline print campaign.

IAC Advertising Solutions helped Dasani build brand retention with a young, hip audience by developing a one-stop music resource guide for: 
 

• Finding music tickets on Ticketmaster.
• Accessing a news feed to daily music news articles from LiveDaily.
• Accessing venue lists for the best spots to hear music, provided by Citysearch.
• Using Evite to invite friends to a concert.
  
  The site also incorporated Dasani branding and creative throughout.