The Coffee Bean & Tea Leaf | The Coffee Bean Lounge
Submitted by IACdevelopment on June 27, 2007 - 01:00
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To promote Coffee Bean's Ice Blended drinks, we created The Coffee Bean Lounge. This co-branded microsite drove users to Coffee Bean & Tea Leaf locations to try the Ice Blended drink–the perfect summer beverage.
Custom banners on Citysearch and Evite sent our socially active users to the Lounge to:
Enter to win a Caribbean trip
Text a Coupon to their mobile phones
Find a Coffee Bean & Tea Leaf location
Schick Girl's Guide to Dating
Submitted by IACdevelopment on May 1, 2007 - 01:00
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Leveraging the power of one of our most well-known brands, Match.com, we created a demographically-targeted microsite that built awareness for the Schick® Quattro® for Women™. Co-branded offline events further spread the word face-to-face with consumers in key markets.
Girl’s Guide to Dating connected Schick's brand message with their target audience and introduced them to Juliette, the user’s “faithful guide to dating” who provided valuable tips and advice via video clips and brief articles.
The site also incorporated:
