Acura | Advance Your Senses
Submitted by IACdevelopment on October 15, 2007 - 01:00
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Custom Solutions helped Acura raise brand awareness and shift perception among its target audience of men, ages 30 to 54.
The Coffee Bean & Tea Leaf | The Coffee Bean Lounge
Submitted by IACdevelopment on June 27, 2007 - 01:00
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To promote Coffee Bean's Ice Blended drinks, we created The Coffee Bean Lounge. This co-branded microsite drove users to Coffee Bean & Tea Leaf locations to try the Ice Blended drink–the perfect summer beverage.
Custom banners on Citysearch and Evite sent our socially active users to the Lounge to:
Enter to win a Caribbean trip
Text a Coupon to their mobile phones
Find a Coffee Bean & Tea Leaf location
Visa Holiday Shopping Guide
Submitted by IACdevelopment on December 1, 2006 - 02:00
IAC Advertising Solutions created a Holiday Shopping Guide for Visa to help shoppers find the perfect gifts. The Guide helped Visa increase brand retention by incorporating prominent messaging around the Visa gift card.
The focus of the site was a Holiday Shopping Giveaway sweepstakes– visitors could enter a chance to win a $5,000 Visa Gift card.
