IAC Advertising Solutions helped T-Mobile build awareness for the newly released Sidekick II through an interactive Entertainment & Music Guide that built upon the T-Mobile brand identity and campaign creative. The microsite highlighted the benefits and features of the Sidekick and featured music news from Live Daily, a module for finding concert tickets on Ticketmaster, and links to Match.com and Evite to enable T-Mobile to connect with their audience and their audience to connect with their friends.